Insights

Product in an amber tube
"Good" is the median: why benchmark badges keep brands average
A platform badge told Stealth Supply its 4.07% form was "Good." It now converts at 12.18%. What benchmark badges actually measure, why they stall teams, and how to price your... Read more...
Product development desk with a phone
Revenue per subscriber beats list size
A bigger list is the obvious lever. A more valuable subscriber is the better one. Here's the math from a real account, the counterfactual, and the five things that move... Read more...
Portrait framed by phone screens
Our thesis on retention: it's the order you build things in
Most DTC brands run email and SMS as a send button. The gap between median and top decile is rarely the creative. It's the sequence: audit, list, flows, campaigns, measurement,... Read more...
Work with us

Want numbers like these?

Book a free intro call with Aaron. We'll benchmark your email and SMS against the top decile and tell you which gap is worth the most.

  • Where you sit against top decile
  • The gap worth the most revenue
  • A straight answer on fit
Book a call You'll be redirected to our booking page.Prefer email? aaron@audensmedia.com